/Intent log · Friction · · Vimeo
Forgot About Me
An opt-out form shouldn't ask for what the link already knows.
Intent: Unsubscribe from a welcome email.
The opt-out form
- “You may unsubscribe by clicking here.” The tracked link (trk.mg.vimeo.com) identifies the recipient.
- Nothing carried over: an empty “Email Address” box, a pre-checked opt-out, a red “Opt Me Out Now” button.
- “Please enter a valid email address.” Then up to 24 hours to process a request not yet made.
The link already knows
- The form arrives with the email filled in from the link.
- One click opts out.
/Sampled Dr. Dre, Eminem — Forgot About Dre Listen on Spotify
/Your path
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